In other words, for organizations looking to maximize email outreach efforts, sending reputation is everything.

Conversely, when recipients engage with your emails, your sending reputation improves-so future messages are more likely to reach the inbox.Īccording to the Data & Marketing Association’s 2020 Consumer Email Tracker Report, only 58% of users check the spam folder of their personal inbox daily, as opposed to a much greater 95% of users who check their general inbox daily. Simply put, the quality of a sender’s email reputation establishes whether a user’s mailbox provider will direct all sent emails to user inboxes or whether their email will get sent to spam folders instead. If you’re used to sending a lot of emails without a second thought, you might wonder: “Why is sending reputation important?” Read on to learn about key tools, statistics, and tips you can use to monitor and understand your sending reputation better. So if your email outreach attempts generate a surplus of spam complaints, it impacts your sending reputation, making it difficult for future messages to reach subscriber inboxes. Subscriber reactions to your emails drives this measure of how mailbox providers judge your reputation. At Twilio SendGrid, we always stress the importance of a strong email reputation, otherwise known as your sending reputation.

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